The first line of defence in the war against counterfeiting has arrived.

Authenticateit is a smartphone application that empowers consumers with a fast and convenient way to check an item’s authenticity before purchase while offering brand owners a powerful tool to track, trace and prevent instances of unauthorised distribution and retailing.

As crime syndicate operations become increasingly sophisticated, an alarming number of genuine retailers and online merchants are unwittingly becoming sales agents for imported counterfeit goods sold to consumers at genuine prices.

Authenticateit offers a powerful new method to enable consumers and brands to work together to identify and stop the sale of counterfeit products in these legitimate retail situations.

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