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Authenticateit Pty. Ltd. is an international company created by a team of experts in Intellectual property, trademark protection, retail, media broadcasting, e-commerce, logistics and IT. Alarmed by the growing sophistication of counterfeiters in legitimate retail situations, coupled with the burgeoning problems in online retail, the team developed Authenticateit to provide consumers and brands greater protection from the threat of illegal and unauthorised imports. The team has extensive experience working in Eastern Europe, Asia, North America and Australasia and added countless hours to research to develop the Authenticateit platform. The result is a complete, effectively foolproof system that is simple to use, but offers a powerful disincentive for the counterfeiters around the globe.