June 2016
Authenticateit Wishes You A Happy Holiday!

AuthenticateIt opens offices in
Singapore, Russia and China
This year has seen Authenticateit make the first steps towards an ambitious global expansion plan with various offices opening globally.

These developments are indicative of an exciting time ahead for Authenticateit, as we continue to work with brands and consumers to keep them informed and protected against counterfeiting, grey imports and unsafe products, while continuing to empower partner brands with the most effective marketing and consumer engagement tools.

Singapore ASEAN Office


Our Singapore office was opened in January of this year, and continues to focus on assisting our strategic partner, GS1 Singapore, while helping local brands reap the most of their membership with GS1.

The Singapore office also acts as our ASEAN hub, managing enquiries from neighbouring Asian countries.

Singapore ASEAN Office

Jasmin M. Gervacio-Tan, is Authenticateit’s ASEAN Business Development Manager
Authenticateit Singapore Pte Ltd 
EPL Building #02-05
1100 Lower Delta Road, 
Singapore 169206
M. +65 9648 0013


We are thrilled to introduce Evgeniy Srednyakov, Oleg Rudakov and Evgeniy Markelov, Authenticateit representatives based in our new, Moscow office, opened in February of this year.

Singapore ASEAN OfficeSingapore ASEAN OfficeSingapore ASEAN Office

We’d like to thank GS1 Russia for their support in the opening of this office and look forward to a long, mutually beneficial partnership.

LLC «Startup Fabric», The Skolkovo Innovation Center
1 Malevich Street Moscow Russia 143026  


We are excited to announce the opening of our latest office in Beijing, China, and would like to take this opportunity to introduce our latest team member, Mrs Chunfang Xu.

Singapore ASEAN Office

Contact details of the China office, kindly provided by our China Strategic Partner DHGate:
8F, Bldg A, U-Center, #28 Chengfu Road, Haidian District, Beijing, China, 100083
Ph +8618600192582 email:

Singapore ASEAN Office

Landmark MOU signed in Changchun, between Authenticateit and Asia Food Safety Zone to protect consumers from counterfeit consumables

On 1 April 2016, an MOU agreement between Authenticateit Pty. Ltd and the Asia Food Safety Zone of the Changchun province was signed.

“This agreement initiates a pilot project in Changchun to implement state of the art anti-counterfeiting system of Authenticateit. Upon analysis of the results, the pilot project may be scaled to include other companies of the Changchun province, entering new Chinese government Initiatives of the Asia Food Safety Zone.


Read more here


New Features

Singapore ASEAN Office
Authenticateit partners with GS1 Russia and GS1 Azerbaijan

We are excited to announce our new strategic partnership with GS1 Russia and GS1 Azerbaijan. With counterfeiting a growing, global problem, in addition to compliance requirements and consumer safety concerns, our partnership with GS1 Russia and GS1 Azerbaijan is of increasing importance, particularly in the areas of improving brands’ operational efficiencies and increasing the visibility of their supply chains. 

Due to strong synergies and shared goals, both Authenticateit and the GS1 Member Organisation continue to work towards strengthening their industry standard alliance.

GS1 Australia
GS1 RussiaAuthenticateitGS1 Azerbaijan
GS1 SignaporeGA1 Malta

New Clients

Welcome to Hõlu Brewery, PengWine, Nuchev and Delipresso!

We are excited to announce that Hõlu Brewery, PengWine, Nuchev and Delipresso have partnered with us to implement the Authenticateit platform.

Singapore ASEAN Office

Singapore ASEAN Office

Hõlu are committed to producing the highest quality beer, believing that “beer can be more” – and that people are never satisfied with the search for the perfect beer. For a brand like Hõlu, protecting the quality and integrity of their products is essential to upholding their reputation as one of the greatest brewers on the market today.

Singapore ASEAN Office

Singapore ASEAN Office

PengWine, is a luxury boutique wine from the Maipo Valley of Chile, home to some of the world’s most prestigious wines. True to the fine quality of their wine, PengWine is handcrafted in small lots, with limited production. The wine is pre-cellared for 2-5 years, making PengWine one of only 2% of the world’s wine producers that practices such a high level of dedication.

Singapore ASEAN Office

Singapore ASEAN Office

Nuchev is based in Victoria, Australia, and operates within a unique position in the dairy nutrition market. Specialising in goat milk based formula products; Nuchev’s primary purpose is to improve human health and wellbeing.

Singapore ASEAN Office

Singapore ASEAN Office

Finally, we welcome coffee producer, Delipresso, who joins us as a new client based in our Singapore office.

As brands that produce consumable goods, serialisation and traceability technology is essential to protecting the integrity of their supply chains, in addition to protecting their consumers and brand reputation.

We are thrilled about these partnerships and warmly welcome them to the Authenticateit family.

New Clients
Singapore ASEAN Office
Raw material traceability and product recall management

As part of our ongoing commitment to meeting industry needs, we are pleased to announce a new module within the Authenticateit platform - Raw Material Traceability.

This module is built on EPCIS standards and empowers brands to track raw materials from their source, right through the pre-production stages, and all the way to the consumer. This module is extremely flexible and can be adopted by large brands with established infrastructures and adequate data keeping policies, as well as smaller operators.

Knowing the relationship of an individual item to the batch number of each raw material used, and knowing the location of products, provides brands with total control in the event of a product recall.

With brands now charged with greater responsibility in case of the product recall, this module  provides peace of mind and reduced risk to brand owners  in relevent industries.


Singapore ASEAN Office

Product recall management

Following a product recall announcement by a brand’s suppliers, brands are able to trigger a product recall for a specific batch of ingredients the recall relates to.

Authenticateit will then generate a report listing products that contain the recalled ingredient(s), and their location (at what retailer or warehouse), enabling brands to efficiently remove recalled products from their supply chain.

This feature is key to continuing to protect consumers from recalled products every time they scan a product as they shop.




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Authenticateit HQ :
Level 2, 10 Queens Rd, Melbourne VIC 3004  Australia 
T. + 61 (3) 9924 4402

Authenticateit HQ : Level 2, 10 Queens Rd, Melbourne VIC 3004 Australia

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Authenticateit · Level 2, 10 Queens Rd · Melbourne, Vic 3004 · Australia