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Authenticate IT partners with
GS1 Australia


We’re pleased to announce AuthenticateIT’s recent partnership with GS1 Australia. With greater and advance capabilities, participating brands will be able to use AuthenticateIT’s protection without the need of a new identifier.

From January 2014 onwards, businesses will be requested to upgrade their EAN barcode system to GS1 DataBar, complying with the new GS1 standards and making the most of this service. This partnership between AuthenticateIT and GS1 Australia introduces a new revolutionary brand protection system that offers brand owners a powerful tool to eradicate alerted instances of counterfeiting goods.

Statement from GS1 Australia:
GS1 Australia is a not-for-profit organisation and a member of the GS1 Global network, helping businesses of all sizes work smarter and more efficiently in the supply chain. More than 16,000 businesses in 18 industries rely on GS1 Australia’s services and solutions to maximise the cost effectiveness, speed, visibility, security and sustainability of their business processes.

They achieve these benefits through services and solutions based on GS1 global unique numbering and identification systems, bar codes, Electronic Product Code-based RFID, data synchronisation, and electronic information exchange.

“Through its Alliance Partner program, GS1 Australia works with leading ICT companies that have achieved a level of technical excellence bringing real supply chain benefits to Australian businesses and industry associations. As a result, GS1 Australia can provide businesses of all sizes with the practical support they need to implement the GS1 system in their supply chain,” says Joseli Munive, GS1 Australia’s Manager of Alliances & ICT Industry.

  “AuthenticateIT coming on board as a Business Alliance Partner and embracing the GS1 numbering system with GS1 DataBar is an affirmation of their commitment to global standards,” said Joseli.  

Our technical team is ready to help. Contact AuthenticateIT for further information or assistance in upgrading your system.  

Read More about GS1
New brands join the family

At AuthenticateIT, we work towards protecting our valued customers from counterfeiters and provide a platform for brands to safeguard their intellectual properties.

Here’s a warm welcome to the following brands, who are now a member of the AuthenticateIT group.

Binders Production Pty Ltd
Since 1989, Binder Production Pty Ltd has been a family business that manufactures ugg boots in Australia.

The company specialises in high quality sheepskin footwear made from Australian A grade double-faced sheepskin and caters to a wide range of footwear that includes men boots, women boots, fashion boots, kids boots and slippers.

Koalabi Australia jumbo ugg boots

Learn More Authenticateit

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To learn more about the articles contained in this newsletter, or to make an enquiry about how AuthenticateIT can help protect your brand, visit www.authenticateit.com or contact us

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